Social Media Marketing Trends You Should Be Aware Of In 2022

 

In social media marketing, there are many trends that will continue to shape the future of marketing. In the future, chatbots and vertical video will become the norm. Millennials will expect brands to be open and transparent. The software will help you scale your social media marketing plan. Here are some other trends you should be aware of in 2022:

Vertical video will become the standard format on social media

There's no doubt that vertical videos will soon dominate social media marketing. Facebook, for example, uses this format in Stories, while LinkedIn also uses this format. But there are some advantages to vertical videos, according to, a digital strategist. One of the most obvious is its ability to hold user attention. When used properly, they allow users to immerse themselves in a brand experience in full screen. Because of this, they don't have to compete with other content, such as suggestions or notification icons that are located in the margins. Moreover, they get a user's full attention for as long as the video itself, allowing them to view a brand's message in a  experience.

Another reason why vertical videos will become the standard format on social media marketing is their ease of use. This format allows for editing with two fingers and is compatible with iPhone Photos and other photo editing apps. In addition, the format allows for smaller videos that are easier to add to a Story. Since Instagram Stories can only accommodate 15-second videos, marketers should focus on uploading short, compelling video content that is visually appealing to their audience.

Chatbots will be the norm on social media

By 2022, 40% of are likely to use chatbots. These bots can do almost any task, such as translating, answering questions, and even entertaining. With their versatility, they can even work as a secretary or translator. They can even be programmed to answer FAQs. In the digital age, it is important to make yourself visible to your users, as pop-up ads, disruptive sales tactics, and unfriendly store employees can ruin a customer's experience.

The next hurdle for chatbots will be semantics. Though English is the common linguistic thread across most of the world, different cultures have their own twist on the language. So, linguistic experts will have to develop chatbots that can understand different cultures' accents. For this reason, conversational AI is one of the key trends in chatbots. And, voice AI is here to stay. This technology has revolutionized the way we shop and search. Consumers are increasingly choosing voice-based systems over typing. Google says that 27% of all mobile queries are voice enabled, and that number is expected to increase to nearly 50% by 2022.

Social Media is a good tool to help you scale your social media marketing plan

Sprout Social is a robust all-in-one social media management platform that provides monitoring, publishing, analytics, and team collaboration tools. Its intuitive interface makes it a convenient tool for social media marketers to stay on top of trends, connect with customers, and manage reviews on a variety of sites. Users also have the ability to schedule posts and track internal data.

One of the most effective ways to scale your social media marketing plan is to conduct user-generated content. By incorporating user-generated content (UGC), you can create a more relevant and useful experience for your followers. A recent survey showed that only 55 percent of social media marketers explore their target audience's demographics. Knowing your target audience will allow you to make data-driven decisions about your strategy.

Social Media can also help you analyze your competitor's social media strategy. Its dashboards give you a deeper insight into your real-world audience. For example, it can show you which social media networks your target audience is most active. The dashboards will also tell you the demographics of your target audience. By looking at these statistics, you can tailor your social media marketing plan to achieve your desired results.